Professor Christine zigan
Providing learners with a deep understanding of strategic management models and change management, focusing on empowering them to critically review strategic plans, propose strategic options, develop detailed implementation plans, and effectively lead organizational changes.
Strategic management
Zwickau University of Applied Sciences – Germany
Qualifications and Accreditations
- PhD in Strategic Management from the University of Surrey
- Diplom Kauffrau (Diploma in Business Administration) from the University of Potsdam
- Senior Lecturer at Kent Business School
- International research recognition through publishing studies
- All courses
- Courses
Lecture Sessions
After each 20-minute lecture, 10 to 15 multiple-choice questions to assess understanding (total of 12 hours).
Workshops
24 Hours
of face-to-face workshops
of face-to-face workshops
Study Materials
Main textbook: Saunders, M., Lewis, P., and Thornhill, A. (2010) Research Methods for Business Learners. Harlow: Prentice Hall.
Pre-recorded Lectures
24 hours of pre-recorded lectures, each lasting 20 minutes (with subtitles in English, Arabic, and various other languages).
Assessment
Research Proposal
2,500 words Correction and awarding of certificate
2,500 words Correction and awarding of certificate
Courses that may interest you
$650
$500
$900
$750
Unlock your leadership potential through the Strategic Management module within the MBA program, designed to equip future business leaders with the analytical and critical skills needed to analyze, formulate, and implement strategies within the contemporary business environment.
Focusing on the dynamics of competition in markets, this module explores how companies build a sustainable competitive advantage through effective strategic planning and implementation.
What is strategic management
Strategic management is the process of formulating and implementing major goals and initiatives that the management of an organization undertakes on behalf of its stakeholders.The process begins with an assessment of available resources, an industry analysis to determine the competitive environment in which the company operates, and then an assessment of internal processes.
Based on these assessments, the strategy is formulated to achieve the desired goals, and then the scheme is implemented to ensure that operations and resources are aligned with the main goals of the enterprise.
Components of Strategic Management
Formulation
It includes assessing the environment in which the organization operates, then developing a clear strategy to determine how to compete and achieve goals.
Implementation
It involves utilizing available resources to achieve set goals and ensuring the strategy is implemented efficiently and effectively.
Frameworks of Strategic Management
1. الميزة التنافسية (Competitive Advantage)
An organization can achieve a competitive advantage by either reducing production costs or differentiating its products. It is important to study the company’s market position and identify all strengths that distinguish it from its competitors.
2. Corporate strategy and portfolio theory (Corporate Strategy & Portfolio Theory)
Modern Portfolio Theory provides a framework for allocating resources so that the maximum possible return is achieved within a specific level of risk.
The Growth-Share matrix, developed by Boston Consulting Group, also helps evaluate business units within an organization by measuring market share and industry growth rate to determine investment priorities.
3. Core competence (Core Competence)
Organizations should focus on areas where they have relative advantages and consider outsourcing non-core activities. Developing core competencies enables the organization to deliver unique and sustainable value to the market and customers.
4. Experience Curve (Experience Curve)
The experience curve indicates that as production multiplies, value-added costs decrease by a constant percentage, which enhances operational efficiency and emphasizes the importance of learning and continuous improvement.
Performance Evaluation
Develop the ability to evaluate the success of strategic initiatives through performance measurement systems such as the Balanced Scorecard and other advanced evaluation tools.
Environmental Scanning
Learn how to analyze internal and external environments to identify opportunities and threats that may impact the organization’s performance.
Strategy Formulation
Master the art of developing strategic initiatives using global tools and models such as SWOT analysis, Porter’s Five Forces, and PESTEL analysis.
Strategy Implementation
Gain practical knowledge on how to effectively implement strategies, including resource allocation, organizational restructuring, and change management.
Performance Evaluation
Develop the ability to evaluate the success of strategic initiatives through performance measurement systems such as the Balanced Scorecard and other advanced evaluation tools.
By the end of this unit, the learner will be able to:
Develop a deep understanding of the strategic decision-making process.
Apply strategic management frameworks to address real-world challenges in the business environment.
Think deeply and strategically about business model development, growth opportunities, and competitive strategies.
Characteristics of Strategic Management
Performance Evaluation
Develop the ability to evaluate the success of strategic initiatives through performance measurement systems such as the Balanced Scorecard and other advanced evaluation tools.
Strategy Implementation
Gain practical knowledge on how to effectively implement strategies, including resource allocation, organizational restructuring, and change management.
Strategy Formulation
Master the art of developing strategic initiatives using global tools and models such as SWOT analysis, Porter’s Five Forces, and PESTEL analysis.
Environmental Scanning
Learn how to analyze internal and external environments to identify opportunities and threats that may impact the organization’s performance.
Components of Strategic Management
Formulation
It includes assessing the environment in which the organization operates, then developing a clear strategy to determine how to compete and achieve goals.
Implementation
It involves utilizing available resources to achieve set goals and ensuring the strategy is implemented efficiently and effectively.
Frameworks of Strategic Management
Learning Outcomes
Upon completing this module, the learner will be able to:
Develop a deep understanding of the strategic decision-making process.
Think deeply and strategically about business model development, growth opportunities, and competitive strategies.
Apply strategic management frameworks to address real-world challenges in the business environment.
Evaluation of the strategic options available to the organization.
Explore the relationship between corporate strategies, business strategies, and operational strategies
Apply strategic models and tools to develop strategic options for the organization
Evaluating the strategic alternatives available to the organization
Evaluation of different tools and approaches for developing a strategy implementation plan.
Formulate an appropriate vision, mission and strategic goals for the organization
Propose an organizational structure commensurate with the strategic plan
Preparation of an operational plan supported by the necessary resources
Developing and Implementing a Strategic Plan for Organizational Change Management.
Applying force Field Analysis to distinguish the influential forces of change
Critical evaluation of various change management models
Identify the leadership skills and skills required as change agents to implement strategic change in the organization
The Ability to Monitor and Control the Implementation of Strategic Plans.
Developing a follow-up and control system for the implementation of strategic plans
Designing key indicators to measure the success of the implementation of the strategic plan
Identifying Potential Risks During Implementation.
Periodically review the effectiveness of the strategic plan
